Designs and sells athletic footwear and apparel through wholesale partners and its own direct channels.
Nike (NKE) scores 4.6 out of 10 as of , computed from its reported financial statements. That reads as mixed quality. The reading rests on predictability, and growth is what holds it back.
2 pillars, solvency and efficiency, are unscored because the filings behind them carry too little to judge. Each is shown as a dash rather than a zero, and the overall score is the weighted average of what could be scored.
Data provided by Twelve Data. Scores are computed by Lemma Analysis from reported financials.
We cannot judge Nike yet, because fewer than five years had both a return on capital and a cost of capital we could measure. This is not a “no”.
Quantitative signs of a moat, read from the filed statements. This is not a judgement of where it comes from (brand, network effects, switching costs). How Lemma measures a moat →
Brand strength shows up as gross margin, but the pillars that have actually moved are growth and efficiency, as inventory and the shift between wholesale and direct worked their way through. Predictability is the quiet test of whether a consumer brand is durable or merely fashionable. This is a case where the trend across pillars says more than the level of any one.
On the filings behind it, Nike earns 4.6 out of 10 for business quality as of October 17, 2026. That is mixed quality on our scale. A mixed reading means the strengths and weaknesses roughly cancel out, and the case for the business depends on which pillars you care about most. The figure is a weighted average of five pillars, each scored from 0 to 10 against sector-aware benchmarks from reported statements.
Among the 179 Consumer Discretionary companies with a published score, that ranks at the 40th percentile, just below the middle of the group. A typical company in the group scores 5.0, and the best quarter starts from 6.1. Nike is in line with that typical reading.
Nike’s profitability score is 5.9 out of 10 (average). Against a median of 5.1 among 176 Consumer Discretionary companies, that is above the group and the 59th percentile. An average profitability reading usually means the company earns a fair return without obvious pricing power, so the other pillars decide more of the story.
There is no solvency score for Nike: too little of the pillar could be measured from the filings to give an honest reading. The overall is therefore the weighted average of the other pillars. Across 141 Consumer Discretionary companies the median for this pillar is 5.9. Without it the overall says nothing about how comfortably the company carries its debt.
On growth, Nike scores 1.1, a weak reading. Its peers have a median of 4.0 across 149 Consumer Discretionary companies, which places it well below them, at the 14th percentile. When growth is this low the question is whether it is a pause or a trend, and the history behind the filings is the place to look.
There is no efficiency score for Nike: too little of the pillar could be measured from the filings to give an honest reading. The overall is therefore the weighted average of the other pillars. Across 170 Consumer Discretionary companies the median for this pillar is 6.2. Without it the overall cannot say how well reported profit turns into cash.
Nike’s predictability score is 6.4 out of 10 (average). Against a median of 5.0 among 178 Consumer Discretionary companies, that is above the group and the 79th percentile. Middling predictability suggests some volatility in the record, enough to read the other pillars with a little caution.
This is a lopsided profile. Predictability scores 6.4 but growth only 1.1, a gap of 5.3 points, so the overall hides a business that is excellent in one respect and weak in another. A predictability lead means consistency is the business’s strongest trait, which makes its other readings easier to trust. A growth shortfall often comes with size or a maturing market, and is less of a concern if the other pillars are strong.
Closing the gap on growth would do the most for the overall. At the median of Consumer Discretionary companies, 4.0, Nike would score about 5.5 instead of 4.6. Only three of the five pillars could be scored. Together they carry 65 of the 100 weight points (the full set is profitability 25, solvency 20, growth 20, efficiency 15, predictability 20), and the overall is the weighted average of those alone.
These are the Consumer Discretionary companies closest to Nike in market value. Each has its own page scored on the same five pillars, so the comparison is like for like.
How much profit the company generates from its capital and sales.
The company’s ability to service debt and meet its obligations.
How fast revenue, earnings and cash flow are compounding.
How well assets and earnings convert into cash and output.
How stable and consistent results have been over time.
Each metric is scored from 0 to 10 against sector-aware benchmarks, where higher is better. Metrics roll up into five pillars, and the pillars combine into the overall score using the weights shown. Sector-sensitive metrics are judged relative to peers in the same sector.
This score is a systematic, backward-looking read of reported fundamentals. It does not judge valuation, management quality, competitive moat, or future prospects, and can be distorted by one-off items or unusual accounting. Treat it as a starting point, not a recommendation.
Educational only. Not investment advice.
On this reading Nike scores 4.6 out of 10, which reads as mixed quality. Its strongest pillar is predictability, its weakest is growth. Quality is not the same as a good investment: the score says nothing about the price you would pay.
Nike ranks at the 40th percentile of the 179 Consumer Discretionary companies Lemma publishes a score for. The median there is 5.0 and the top quarter starts at 6.1, against Nike’s 4.6.
Five pillars, each scored from 0 to 10 against sector-aware benchmarks and then weighted into one overall reading: profitability, solvency, growth, efficiency and predictability. Everything comes from reported financials, and nothing comes from price, sentiment or forecasts.
This page last changed on October 17, 2026. The score moves with the financial statements, so the page changes when a new filing moves the reading rather than on a schedule. Live figures for NKE are in the app.
No. Quality and valuation are separate questions, and a good business at the wrong price is still a bad purchase. Score the business here, then price it with a DCF you control.
Inside Lemma Analysis the same five pillars run on every company we cover, with the metrics behind each one, current fundamentals, a DCF you control and a watchlist that tells you when the price catches up.
Free to start · No credit card